![]() ![]() The advert was a success and people were longing for more of this «Delicious and Refreshing» drink. Aza spammed free cola coupons, as well as nice souvenirs depicting Coca-Cola brand. Though the meaning of Coca-Cola logo was quite simple, it soon became popular thanks to Aza Kendler, who bought the recipe from Pemberton’s widow and set up an odd marketing campaign. ![]() Success of the sweet carbonated drink broke out a bit later, at the end of the 19 th century. And so, an ordinary accountant became the one who designed the Coca-Cola logo, a brand that will outlast its creator and become part of 21-century culture. The initial logo was nothing special, just a simple machine-typed inscription, but soon Frank gave it a try and came up with a unique, stylized type for the brand. Regardless of the fact, that humanity has long-before-invented sweet drinks, Cola was invented much later in 1866, in a small basin in Pemberton’s backyard, who was a pharmacologist back then. His friend, Frank Robinson, who was an accountant, sampled it and proposed the name – “Coca-Cola”. Remember Schweppes drink? Nevertheless, we are talking about Coca-Cola logo history, not him though. ![]() So, how did it all start and how did Coca-Cola logo appear? The thing is, that all fizzy drinks are related to Jacob Schweppes.
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